OLDER. LOUDER. STILL CURIOUS.

NEVER
GETS OLD.

A few more years.
A lot more to say.

Mr. K in a red cap and denim, holding a spray can

KKONTHAT / KK ON THATTYPE + FACE + ATTITUDESCROLL TO GET TO KNOW US

01 / A DIFFERENT POINT OF VIEWEverybody has a story.

Growing older?
Still growing.

Used to break the rules.
Now he explains them.
At length.

In Korea, kkondae describes someone who lectures, clings to old ways, and assumes they are always right. KKONTHAT starts with a question: is that really about age?

This is a world for people who have worked, failed, learned, and kept going. The generation gap is real. But understanding each other is still possible.

DIFFERENT YEARS.PLENTY IN COMMON.

02 / MEET MR. KForty-something. Still figuring it out.

Mr. K wearing a cap, long coat and sneakers

ME? A
BOOMER?

Good intentions.
Bad timing.

Mr. K leads the marketing team at a small design company. He studies new things, stays late, gives advice, and organizes team dinners. He thinks he is helping.

Then he overhears his younger teammates calling him a “boomer”. Surely they mean somebody else?

He starts looking around: at his colleagues, his bosses, his friends, even the children at the office daycare. Maybe being stuck in your ways has less to do with your birthday than he thought.

Rap lyrics, streetwear, and a skateboard. The knees have questions.

03 / THE DESIGN DNARead the face.

TYPE
+ FACE
= KKONTHAT.

A face made of words. A personality you can read. Each character’s typography says something about who they are.

Put the characters together and their words become visual jokes, unexpected meanings, and new stories. The idea can travel across alphabets, symbols, and languages.

Mr. K's face formed by the words KK ON THAT — KK / ON / THAT — WORDS WITH CHARACTER.

04 / SAME OFFICE. DIFFERENT WORLDS.Get to know the crew.

Different ages.
Same group chat.

Old-Man, Z PD, Mr. K, Miss M and LOL-KIN standing together

THE MARKETING TEAM LEADER

Trying very hard.
Maybe a little too hard.

Curious, practical, and easily hurt beneath the confidence. Mr. K loves being trusted, collects planners, and somehow turns every project into another late night. Talkative at work; happiest with a little time alone.

05 / OUT OF OFFICEArtwork, attitude, and a little noise.